Company Research
While
conducting company research, you should study the company, its
competition, the overall industry, products services, management, financials,
performance, corporate culture, latest stories, trends, challenges, etc.
Know your industry
Before you start researching companies, it would be a good idea to
first familiarize yourself with the
industry.
Basic information
Basic information about the company can be found through
Hoovers
or
Standard & Poor's.
Search Engines
Search engines can provide a wealth of information, including the company's website, stories, reports, etc. Just enter the name of the company
into the search engine (e.g.
www.google.com) and hit
"search." If you are looking for a list of companies in your
industry, a variation of keywords will often produce the
best results. E.g. you can use a keyword like "list of pharmaceutical
companies" or "pharmaceutical companies" and see what come up.
Now try changing the keywords to see if different and better results
come up. You can also use local search results.
Google Local Search, for example, can
help you find any company in your geographic area.
Associations
Almost every industry would have some form of organized
association. Some associations may
even provide links to member companies.
Watch for the news
Newspapers, specially business
publications, feature a lot of stories and reports. A lot of the
material is archived, allowing you to search through stories, reports,
and key numbers.
Finance sites
Sites providing investment services and financial resources often
provide detailed company and industry reports prepared by their analysts.
You can also enter the company's symbol (or look up for it) in
Yahoo!Finance.
Watch for press releases, reports, and published resources
Sites catering to
press releases,
PR Newswire for example, can be a
great resource for finding industry-specific information.
IndustryWeek,
YahooNewsDirectory,
Reuters,
and
Google's Business Directory are also
great sites.
Public Companies
Information about
public companies is generally very easily accessible. All companies
are required to file information with
EDGAR. EDGAR provides a searchable
site.
The New York Public Library also
provides some excellent resources for researching companies.
America's Career Infonet - Employer Locator
is often a good place to start. The service allows you to look for
companies based on industry, occupation, location, or keyword.
CorporateInformation.com is also an
excellent site allowing you to search through over 350,000 company
profiles.
Private Companies
Information about private companies is generally much
harder to find and often takes more work. Information about
private companies can be found through state records at
http://www.nass.org/sos/sos.html. The
Better Business Bureau may also have some information abut
the company you intend to research. Information about non profits can
be found at
GuideStar.
Your
local chamber of commerce can also
provide a list of companies in your area.
Directories
Your local library is always the best resource to look for
directories.
Yahoo's business directory is also a
good resource. Yahoo also has an
industry-specific company directories
listing. University of Washington's
company directories and
Wilkipedia also provide resources for
company research.
Company website
An excellent source of company information could be the company's own
website (e.g. companyname.com). Most company websites will provide a
vast range of information, including financials, career centers, etc.
The phone book Employers can be found through yellow pages.
Visit our
phone book section for related
online resources.
PAID RESOURCES
http://www.zapdata.com
http://www.dnb.com/us/
http://www.harrisinfo.com/Harrisinfo/home.aspx
http://www.infousa.com/
http://www.wetfeet.com
http://www.vault.com
Hoovers
Hoovers is
a great resource. Basic information might be free but there is a
charge for more detailed reports.
http://www.hoovers.com/free/
Don't forget your local librarian. Your local librarian
may be able to point you to wonderful directories and
company-specific resources that might be just a shelf away.
Also see
local job search resources
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Do visit the
following sections:
Job Search
Networking
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